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Ever wondered what ptlb, and gsm are when you are ordering business cards?

Quite often, people order the wrong business cards because they don’t know what the measurement terms mean and left with an unhappy product. Measurement of paper can be very difficult and confusing but if you know the terms, ordering business cards shouldn’t be a struggle. If it’s your first-time ordering business cards, we highly recommend you read this post first before you make any orders.


3 Main Measurements:

PT (point) are measurements of the paper thickness using the caliper using a micrometer. Paper caliper is determined in thousandths of an inch, then calculated as a point. The higher the points, the thicker the paper. Points are also used for calculating the weight of the paper for shipment as well.

LB (pound) are measurements of the text or thin papers. It is another common way for printers to decide what type of paper they are going to use. It is the weight of the paper, which also means that if the paper is thicker, it’s heavier.

GSM stands for Grams per Square Meter, which means the calculation is the weight of one square meter of the stock equals so many grams. The higher the gsm, the heavier and thicker the paper will be. Therefore, paper with higher gsm is considered higher quality paper stocks because it’s more durable and thick.


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Tip: If you’re struggling to find the right paper stock, check the gsm to help you find the exact type of paper you are looking for.

Coated vs. Uncoated

Being uncoated and coated doesn’t necessarily affect the weight of the paper. However, you may notice a difference in thickness of the paper as coated paper may feel thinner due to the compressing process.

Choosing the right paper for your business cards without physically touching or seeing the product can be very challenging. Understanding the different terms can definitely help you achieve your desired product that you can be satisfied with.

You can easily compare the weight without actually doing the calculations by looking at the chart below.


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Simply learn the terms and make your life easier!

Order your business cards today.