2020 has undeniably been a rough year for people all around the world and this year, Pantone has selected not one but two colors to represent the year of 2021. Ultimate Gray and Illuminating are the two colors selected for 2021 Pantone Color of the Year. Every year, Pantone chooses a color that best accurately depicts the upcoming year’s message and mood through a deeper meaning. For 2021, the combination of Ultimate Gray and Illuminating are supposed to bring a sense of hope and inspiration for better times after the unfortunate events in 2020.
Ultimate Gray & Illuminating
Though the two colors highly contrast one another, when placed together, these colors compliment each other very well as a sign of hope. With all the tragedies, sadness, frustration and hardships we faced in 2020, Pantone has recognized the need for change in 2021. The combination of both Ultimate Gray and Illuminating display a symbol of light at the end of the tunnel. A message of positivity and hopefulness is portrayed which we are all certain the world is hoping for right now. Darkness and fatigue illustrated by Ultimate Gray together in hand with the vibrant energy and positivity shown through the color Illuminating, these two combined show a message of optimism and fortitude.
Pantone Color of the Year for Marketing in 2021
Designers and marketers look towards Pantone Color of the Year every year for inspiration. Pantone has an enormous influence in the marketing and designing world, and many people refer to their Color of the Year to incorporate in their business’ marketing strategies. From product packaging to branding and advertising, Pantone Color of the Year becomes a useful guide to stay on trend and relevant. This year’s selection of two colors provides designers with either a challenge or bonus, however they prefer to view it. Nonetheless, the combination of Ultimate Gray and Illuminating surely creates more room for creativity.
Examples of marketing materials to incorporate 2021’s Color of the Year:
Start the new year with a new look. Aladdin Print offers a variety of business and marketing materials for you to start creating a strong brand presence in 2021. With full customization options and downloadable templates available, you can truly elevate your brand and achieve the look you desire.