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The past couple of years have been difficult to say the least. In 2021, Pantone’s colors of the year represented the bleak times and our hope for change with ultimate grey and illuminating. Similarly, Pantone’s color of the year for 2022 is a reflection of how many people’s outlooks have evolved, and how the world has evolved during the coronavirus pandemic.

 

Aladdin Print, Pantone Color of the Year 2022

 

Periwinkle – Very Peri 

On the surface periwinkle can look like a soft blue-ish purple hue, but to create periwinkle, the shades of blue that are often associated with trust and stability need a vibrant red undertone. Very Peri represents the transition both individuals and society has undergone as the world around us changed at a fast pace due to coronavirus. To survive the initial global changes of the pandemic, many of us needed to maintain a level of steadiness to handle the turmoil. Now, as we’ve adjusted and adapted, and as we turned to new hobbies and digital creativity in our downtime, it’s as if society has been recharged. Our attitudes at the beginning of the pandemic could be represented by the color blue, our creative energy could be represented by the color red, and in the present day this change can be represented by the color periwinkle.

 

“Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

 

Psychology of Color in Marketing

In marketing, colors are very powerful, and they can influence how you view an organization. This is because colors can evoke emotions and help you form your opinions. 

Here’s a basic breakdown of color psychology, so you can create marketing materials that strike the right emotion.

Red: Energy, love, strength.

Yellow: Happiness, warmth, intellect

Green: Nature, healing, growth

Blue: Trust, stability, loyalty

White: Honesty, purity, cleanliness

Black: Power, sophistication, mystery 

 

Aladdin Print, Color Wheel

 

Looking to start the new year with new energy with new marketing materials? Get started with Aladdin Print!