Marketing Materials for Freelancers
Freelancing can seem like a scary decision with no team to support you in your business. Large corporations usually have departments such as marketing or admin that manage all the marketing materials needed to promote the business. However, when freelancing, these tasks may seem confusing with you not knowing where to start. Whether you are just starting out as a freelancer or looking to start your own business sometime soon, check out our top marketing materials you need for your business below.
1. Business Cards
Business cards are a top priority for any business, whether it is an entrepreneurship or a large corporation. Business cards represent who you are as a business person and act as a form of brand identity to others. It is important to ensure your business card is organized and neat while also being able to stand out and catch people’s attention when designing business cards. Information that must be included on the business card are your name, business, job title, phone number, email, website and any relevant social media platforms.
Postcards are an excellent way to expose yourself as a brand to people who do not yet know of your business. Postcards can either be mailed out to certain neighborhoods or be handed out at special events to spread awareness. This marketing material is small enough for people to carry around while also large enough to clearly showcase your business. Postcards should include information similar to business cards so that people can contact you when necessary. The advantage of postcards is that you can include special offers to attract more business. For example, you can add a special discount code that people can use on their next order. This will encourage people to engage with your brand more.
Flyers are similar to postcards in that they provide more space to include key information of your business. Depending on the industry of your business, you can use the space to showcase your talents or capabilities. For example, if you are working as a freelance graphic designer, putting your best graphic design work on the flyers can help you attract more attention to your brand. Flyers can also be mailed out to specific addresses or be handed out at networking events.
Stickers are a fun and unique way to expose your business. Stickers work especially well with those that prefer graphic designs and visuals. This type of marketing material works great in catching people’s attention. Stickers can be placed on packaging, stationary or even personal items such as laptops and notebooks. These are a fun way to spread awareness of your brand and are small enough to place anywhere. Stickers are also a great distribution tool to hand out to people for free. Interactive marketing is an effective method to generate more awareness and increase the number of customers, and handing out stickers is a simple way to engage with your potential customers. In addition, stickers are usually used to stick them on surfaces which makes them semi-permanent. Depending on where they are placed, they can increase visibility of your brand the more people see your stickers.
Freelance marketing may seem new and daunting without any help, but the process can be much simpler than you might think. Aladdin Print offers design service to help you create your desired look in a fast and smooth process. Elevate your brand with these must-have marketing materials!