Distributing flyers is a great method to expose your brand to a wide audience while ensuring people actually view your message. Because flyers guarantee people to see what is on them, the design, messaging and overall appeal is very important to converting your leads into actual customers.
Essentials for Making Great Flyers
1. Choose Your Words Wisely
Our flyer sizes come in 5.5” x 8.5” and 8.5” x 11”. These sizes can create limitations depending on your design, logo and message, which is why it is important to choose your words wisely. Carefully considering which words to place on your flyers can significantly impact how successful your flyers are in terms of appealing to the audience.
2. Simplify Your Content
Similar to choosing your words wisely, try considering bullet points, lists and special font texts (bold, italicized). Simplifying your content in this way can significantly grab the readers’ attention as key words are highlighted or placed to stand out. Key words can easily be read and the audience will have a greater chance of absorbing the information.
3. Experiment with Colors
Flyers are made to stand out so why not experiment with your color options? Choose from a variety of colors and choose whichever you believe will appeal to your audience group! If you have a designated brand color, that may be a necessity. However, it doesn’t hurt to explore other options that could complement your brand colors and even accentuate your overall design.
4. Include a Call to Action (CTA)
Including a CTA is crucial as with no direct next step, the public will not know what to do with your information. Always make sure there is a CTA in your flyers and try to be as concise and straightforward so that the audience can easily grasp the next action they should take. Examples can include visiting your website, calling your business or even buying tickets to your event.
5. Determine the Right Font
Fonts hold significant weight in the overall appeal of your flyers. Important thing to note is to incorporate a good mix of different fonts – do not over-decorate your flyers with strange fonts that do not go well together. We recommend experimenting with decorative fonts for headers or key words and sticking with simpler fonts that are legible for descriptions and longer sentences. Combining a mix of various appealing fonts will lead to the public appreciating your flyers more than simply having a monotonous design.
6. Include Your Contact Info
Designing, printing and handing out flyers with a clear message and beautiful graphics is extremely ineffective if your contact information is nowhere to be found. Information you should include are your phone number, email, business address and website. Other important information you can consider including are your business social profiles. With a large majority of everyday business being handled digitally, adding your social media profiles can be very effective especially for the younger generation.
Now that you are aware of some of our key essential tips for making flyers, do you think you got what it takes to start designing your own? Order your flyers with us today!