In Uncategorized

Regardless of the circumstances, when you hand out your Business Card, at the end of the day your business needs to be remembered the next time your lead is in need of your products or services. 

The challenge here is ensuring that your interaction and Business Card make enough of an impact to make your business the top-of-mind choice. That’s why in this blog post, we will be going over 3 tips to make a strong impression with your Business Cards.

 

Apply a Special Finish

Our first tip on making strong impressions with your Business Card is applying a special finish. At Aladdin Print we have several special finishing options including:

With special finishing not only can you make your card simply appear more memorable, but you can also strategically apply special finishing options to emphasize certain points you want remembered like your business’s logo or your contact information. Business Cards are handed out every day, and since most have uninspired designs, applying an eye-catching special finish will make you and your business significantly more memorable.

In addition, you could even use special finishing to draw attention to the selling points of your products and services, as opposed to your logo and contact information. This works great in performance-driven industries where your stats and numbers are what’s MOST important. In this case, your lead may remember your accolades before your business’ name, but you are still earning a new customer through a strong impression and a well-designed Business Card.

Thinking about applying a special finishing option? Make sure that you don’t make any mistakes and read our previous blog post for design tips – How to Make Your Special Printing Finishes Pop

 

Image of business card with gold foil finishing, aladdin print custom printing

 

Upgrade Your Card Stock

The second tip we have for you, is using a unique card stock! At Aladdin Print we have a tonne of card stock options including:

Although not as obvious at a glance like special finishing, using a unique card stock works the same way to earn you more business, by helping you make a strong first impression. 

Unlike meeting virtually or networking online, when meeting and exchanging Business Cards in person, there is a physical aspect to the interaction. So, if your Business Card is made from cheap and flimsy materials your leads may think that your business is also of low quality. However, if you use a more premium material like our Bauhaus White Business Cards, this will make your leads associate high quality with your brand.

So, if you’re looking to make the most of your first impression, take advantage of the physical nature of networking in-person, and use a card stock that will indicate the high quality of your business.

 

Picture of a business card with a hologram gloss card stock, aladdin print custom marketing material printing

 

Use a Unique Design

Our final tip is to use a unique or unconventional design that breaks away from the norm!

Just like how using special finishes or card stocks may surprise your leads, making your first impression more impactful, using a unique and striking design can achieve similar results. 

However, this doesn’t mean that you should completely disregard the rules of effective design, but rather, you should pick 1 or 2 rules to bend. For example, you could create a Business Card that has all of the necessary information, but in a vertical format. 

When it comes to making a strong impression, you need an element of surprise. In addition to using a special finish or unique card stock, an unconventional design can also help you gain leads.

If you’re looking to be remembered the next time you hand out your Business Card, follow these 3 tips and you can make your networking interactions memorable ones that can grow your business!

 

Once your designs are finalized and you’re ready to start making a strong impression, get your brand-new Business Cards printed at Aladdin Print.