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When it comes to your marketing materials and product packaging, color is extremely important. 


This is because the colors you use dictate both how your marketing materials or product packaging looks aesthetically, but also, how customers may FEEL about them. The concept that colors have the power to evoke specific emotions and feelings is known as Color Psychology. In regards to design and branding, Color Psychology is extremely important as it breaks down the emotional messages that we innately receive when viewing colors, and as a business owner, you can use this information to build your brand. 


Read on to learn more about Color Psychology, and how it can affect how your customers perceive your marketing materials and product packaging.


Image of brand color swatches. aladdin print, print shop



The color blue is associated with feelings of trust, stability, and wisdom. Meanwhile, lighter blues are related to feelings of calmness and peace, and dark blues are related to authority and confidence. 



The color red is typically associated with feelings of energy, power, and passion, but it can also be related to both romance and danger. 



The color yellow is associated with happiness, cheerfulness, and warmth. However, it can also be used to signal “caution”.



The color green is associated with nature, health, growth, and relaxation.



The color black is associated with sophistication, formality, and sometimes mystery or death.  


Now every time you hand out a business card, or whenever your customers view and handle your products, it’s an opportunity for you to convey a message about yourself, your business, or the products you sell. This is when Color Psychology comes into play, as the very first message someone who receives your business card or handles your products is from color. By taking advantage of color theory, you can reinforce the branding messages you want to convey and solidify your market positioning. 


In addition, Color Psychology can also be used to simply draw attention to specific graphic elements to either guide a customer or highlight a marketing message. For example, If you have a sleek and sophisticated interior design company with accompanying greyscale branding, adding bright and attention-grabbing yellow buttons to the website can guide the customer to purchase and boost sales. Using the same example, a contrasting yellow can be used on promotional graphics and product packaging to draw attention to the product’s features, advantages, or benefits.  


Image showing how color can be used to guide a customer on a website, aladdin print, custom printing


Now that we’ve broken down the basics of Color Psychology and how it relates to and influences graphic design and branding, you may be reevaluating your own brand and how the look of your company and marketing materials fits in relation to the competitors in your industry.


Considering a rebranding? Check out our previous blog for 3 Signs it’s Time to Rebrand.


You can also check out our other blog post 4 Key Components of a Visual Rebrand to get started on the rebranding process! 


When it comes to the success of your business, it’s clear that the colors you chose to represent your brand are crucial as they dictate your initial marketing messages and how your business is perceived. 


Once you have your brand colors confirmed, share them with the world, and get started printing custom Marketing Materials with Aladdin Print today!