Designing your business card can be a tricky challenge. With such a limited amount of space, one wrong decision can make your business card illegible.
In this blog post we will cover the two main types of fonts and how to use them, as well as best practices for font size so you can ensure that your business cards are clear and easy to read.
Serif fonts look more traditional, and they can give off a more historical or well-established feel. Think Times New Roman. The defining characteristic of serif fonts are the horizontal or vertical lines that are found at the tips of each letter, known as serifs. In addition to their traditional look, serifs also make blocks of text easier to read as they make each letter look more distinct.
Sans Serif Fonts
Sans serif fonts look more modern, and they can give off a clean-minimal feel. Calibri, Arial, and Roboto are some of the most popular sans serif fonts you may be familiar with. Unlike serif fonts, these fonts don’t have decorative horizontal and vertical tips added to each letter.
How to Use and Combine Serif and Sans Serif Fonts
When considering what font or combination of fonts you want to use we have to consider your business and what kind of image you want to project or the reputation you want to build.
If you want to make your business look and feel more credible and trusted, use a traditional-looking serif font. Serif fonts are often associated with other organizations and businesses that have been established for a long time.
If you want to make your business look and feel more modern and contemporary, use a simple sans serif font. Serif fonts have gotten increasingly popular, and are now the standard for most digital applications.
When using a combination of fonts, narrow down your selection to two fonts that contrast with each other. You can also use all caps, or the bold/light version of the font to add contrast. Then you need to decide on what fonts you want to use as titles or as body text. This will create a visual hierarchy that will make it easier for readers to quickly scan your business card for the information they are looking for.
Finally, you need to make sure that the text on your business cards is legible. For body text, we recommend not going any smaller than 8pt. However, if your font choices are more intricate and detailed, a larger font size may be necessary.
Business cards can be difficult to design, but with these tips on font choice and usage, your business card is guaranteed to give off the look and feel you are going for while being clear and easy to read. If you’re looking to get high-quality business cards printed, get started today with Aladdin Print!