Business cards are perceived essentially the same way around the world – they represent who you are and create a sense of professionalism for any relationship. Although sizing and structure may be similar regardless of where you are, the design and layout are critical in establishing the right impression. Many countries have different business card etiquette which are imperative in understanding before handing out your business cards. Check out a few of the unique business card etiquette deemed appropriate in Asia before you head into an international meeting.
Business Card Etiquette in China
As Asian culture places high importance on respect and rank, business cards are most likely to be judged if any aspect is incorrect or unfitting. In China, adaptation to local culture is prioritized. As a result, including Chinese characters is considered more favorable as opposed to English-only cards. The Chinese language has two variants that are most well-known and most-spoken: Mandarin and Cantonese. Presenting business cards with the correct language depending on the local culture is therefore another important consideration before handing out business cards. The information should include your name, business title and contact details. Adding in any business advantage to boast about can be beneficial, such as if your company has the longest history in Asia, as information that places you apart from the rest can be powerful in Asia. In addition, incorporating the color red can be worthwhile as red is a lucky color in Chinese culture.
Business Card Etiquette in Japan
Japan highly prioritizes business cards in general with people handing out business cards to anyone they meet. With the heightened focus on business cards and level of respect in Japan, business cards in Japan should be made with careful consideration. A translated business card is not as important in Japan as it is in China, so it is acceptable if they are printed with Japanese on one side and English on the other. When exchanging business cards, they should be received with both hands and accompanied by a bow and a vocal introduction of yourself. It is also important to verbally confirm the name of the person as you read their business card to assure them that you will remember their name.
Business Card Etiquette in India
As Asian culture places heavy emphasis on hierarchy and respect, every single business card should be handed out with the same level of formality with seniors being prioritized. Business cards should be given while standing with both hands. In India, English is a widely understood language in the Indian business community so it is not necessary to bring a translated card. However, when giving out business cards, they must be handed out with the right hand as the left hand is generally considered unclean in Indian culture. Adding in any professional college degrees can be a bonus as academics are highly valued in India.
Now that you have a stronger understanding on business card etiquette in Asia, are you ready to start designing your international business cards? Make sure your business cards are the right size depending on where you are going and choose from our wide variety of business cards!