Border Design for Business Cards
Borders may add a great appeal to your business cards, but the outcome may look different from your expectations once printed. Generally, borders are not recommended because slight changes may occur during the cutting process. Many people add borders to their business cards as they help frame the design and direct the reader’s attention to important details. However, borders can also have a negative impact when not trimmed perfectly. Business cards with a border around the edges can result in 9 different cases as shown below.
These 9 cases are a result of cutting errors. While these are rare occurrences for professional printing companies, there is always the possibility of your business cards coming out different from what you were expecting or lacking appeal in the overall look. At Aladdin Print, we always aim to cut perfectly, but errors occur due to various complex reasons such as the characteristics, quantity and condition of the business card paper.
Preventing Business Card Design Mistakes
There are 4 ways to achieve a more visually-balanced business card, even if there still is a 1-2 mm cutting error.
1. Remove the borders
To completely eliminate the chance of finding an error in the final product, we recommend not adding any borders to the design. Removing all borders is the safest way to minimize any differences. Even half a millimeter of cutting shift can cause uneven borders for business cards, which is why it is highly recommended to not add thin borders around the edges of the cards.
2. Make the border very thick
If you are planning on adding borders, aim to make them very, very thick. Thick borders minimize the chances of inconsistencies in cutting. Ensure your borders are thick enough, extend to the edge of the design file and are within the safety zone. It is best to have the borders extend all the way from the safety zone to the bleed line.
3. Add distracting elements with the border
Adding other elements around the border can distract the reader from noticing any slight asymmetric differences if minor errors are on the business card. Although elements most likely will not make a big difference when cutting errors are highly visible, they may still be able to prevent readers from detecting minor discrepancies.
4. Ensure the border is within the safety zone
When designing business cards, ensure that the border is well within the safety zone of the file. By placing the border within the safety zone, you eliminate the risk of having the borders cut off when cutting along the trim line. Putting the border in the safety zone and below the trim line will remove the possibility of cutting into the borders and making them appear thinner than intended.
Borders may seem like an artistic choice for business card design, however, the risk of an unsatisfactory outcome is not worth the opportunity. Make sure you follow these tips before designing your next business card design if you are planning on including borders so that you can achieve a great final product. If you need a little help, take advantage of our design service!