Creating an eye-catching business card can go a long way for you and your brand. Making an appealing business card is an aspect that is highly important but is still easily overlooked by many business owners. Many people assume that having a business card is the only necessary step in establishing a strong business presence, however there is more to business cards. The options vary a great deal and minor adjustments can create a significant effect on the look of your business cards.
Want to know the crucial steps for you to succeed with your business cards?
Take a look at our top 4 tips for designing the perfect business card.
1 – Colour
Colour can easily be considered the biggest asset of business cards. The brighter the colour, the greater the chance your business card will stand out from the rest. People will keep a coloured card 10 times longer than a standard white card. Coloured cards have a way of catching people’s attention from a distance whereas white business cards lack in that sense of effectiveness. Colours are also associated with different moods, cultures, and personalities. Warm colours tend to exude a sense of energy, as opposed to cool colours which are softer and soothing. Dark colours are more ominous and masculine whereas lighter colours are considered more feminine. With these colour differences in mind, choosing the right colour for your business card depends on your personality but also how you wish to be portrayed by the public.
2 – Texture
Did you know texture is one of the leading causes of conversion? Colour is not the only aspect that makes an appeal to the audience – texture is a great option to engage the human’s senses. Another considerable advantage of implementing texture in your design is that it signals to the clients that you are willing to invest in your marketing and consequently, in your clients.
Some imprinting options for texture design on your business cards are letterpress, raised ink, and blind embossing. There is also the option of completely changing the paper stock instead of traditional stock to options such as Popset, Scotland, and Vent Nouveau. Brown Kraft is a great option for those wanting to be more eco-friendly and has a rougher texture.
3 – Shape
Different shapes and sizes for business cards entail different interpretations and messages of your brand. Rather than the traditional rectangle, standard sized business card, implementing a unique image can have a positive effect. Mini business cards are still relatively new, but definitely portray a creative image. Rounded corner business cards depict more softer and subtler appearances if you are looking for a change but not a significant one.
4 – Layout
After you have gotten the physical design aspects of the business card down, it is time to consider what elements to put on the cards. You have the client’s attention with your appealing design, but what now? You need to make sure the client is converted into a customer and that they actually read what is written on your business card. To establish this, it is important to have a good layout and ensure the most critical elements of your business card stand out.
The company logo should be the largest in terms of size as it is crucial in creating brand awareness. The second in sizing should be the contact information followed by your position title. Another important aspect to consider when designing the layout of business cards is to allow for some white space. White space helps business cards appear less cluttered and more legible. This gives the business cards an overall more aesthetic look that will increase the likelihood of conversion.
Now that you know the basics to designing business cards, do you think you have the necessities to get started? Turn your great ideas into a reality and start converting those clients into customers!