Thinking about printing new marketing materials, but know that your brand needs a bit of a visual refresh? Rebranding your business may seem challenging, but with an understanding of the following key components of a visual rebrand, you’ll have all of the information you need to create a cohesive visual identity.
1- Create a Unique Logo
Successful companies have a unique logo.
Whether you would prefer to use a symbol or a typographic logo, you need a unique one that reflects your business. Although this is the first step, your logo will always be tied to your brand, so you probably want to land on one you absolutely love. When brainstorming and creating concepts for your logo, consider all facets of your business and all facets of your customers. Everything from your business’s mission, products, unique features, and competition can influence your logo. For example, if you’re a b2b business whose mission is to help other businesses reduce their carbon footprint, you may want a logo that looks corporate but stands out with an eco-friendly green. In addition, insights from your customers can also influence how you design your logo. For example, if you have a beer company with a customer base that is majority female with an interest in more artisan flavors, a logo that is more elegant and soft may make more sense than one that is aggressive and in-your-face.
2 – Pick Your Font
Your font can say a lot.
Just like you want to create a logo that reflects your business and attracts your target audience, you want to choose fonts that do the same. When picking what fonts you use in your branding, we recommend choosing a font for your titles and headers that is more stylistic, and a font for your body text that is basic and easy to read.
3 – Choose a Color Palette
Colors can be powerful.
Besides just looking great, a well-thought-out color palette can also play into the perception of your business. For example, if you run a cheery daycare, a color palette filled with bright yellows would accurately reflect your business and your customers would get the same impression. On the flip side, if you choose a color palette filled with black, dark grays, and white for your daycare, it won’t exactly seem cheery, and your customers wouldn’t think so either. When choosing a color palette, pick colors that look great together, but remember to consider the impression you want to make.
4 – Finalize Graphic Elements
A brand is more than your logo and colors.
Graphic elements or even a lack of graphic elements are a significant part of your brand. After choosing your logo and color palette, one often overlooked aspect of a brand you need to finalize are all of the other graphic elements that help make your brand’s products and visuals cohesive. Some examples of graphic elements include underline styles, text effects, image layouts, frames, animations, and negative space. For example, an ingredient list can become recognizable once it has on-brand graphic elements like text effects and underlining.
Now that we’ve gone over 4 key components of a visual rebranding, you are equipped with the information to create a cohesive visual identity that will help market and grow your business. Once you’re done and ready to print marketing materials, get started with Aladdin Print!