Your menu should be more than a list and a few pictures of what your restaurant offers. It should be an easy-to-read tool that communicates both what you serve, and who you are as a business. In fact, your menu could be the first and only thing a potential customer interacts with. That means your menu design matters!
When designing your menu it should be both aesthetically pleasing and easy to use. To create an effective menu, follow these 3 tips!
Organize with the Customer in Mind
When designing your menu always take into account the user experience. This means that everything in your menu should be organized to suit the needs of your customer and what they are looking for. Don’t create a menu of unorganized lists with pictures scattered throughout. Organize your menu to suit your customers’ typical purchase behavior. For example, it may be best for a fusion restaurant that serves dishes from multiple countries to organize their dishes based on their country of origin. However, for a cocktail bar, their customers may typically look for drinks based on their flavor profile or the dominant spirit used. Before you design your menu, make sure you know what your customers look for and how they look for it, and organize accordingly.
Design with Visual Cues
White space, lines, boxes, color, and typography are all design elements you can implement to make your menu easier to quickly scan and navigate. This is because they give your customer visual direction. For example, by separating the categories within your menu using boxes and lines, your customer will easily be able to jump from category to category by using visual cues. In addition, these design elements can all be customized to suit the look, feel, and brand of your restaurant. When designing your menu, you should make sure that you are using these design elements to effectively organize your menu, and further reinforce your restaurant’s brand. Keep in mind an excess of these elements, or using them improperly may actually make your menu more difficult to read.
Write to Inform and Entice
Descriptive writing can be used to highlight your dishes, and inform and entice your customers. For example, “Fish & Chips” without any descriptors may be appealing to some, but there is a lot of room for improvement. Adding a description like “Daily Caught Haddock” will separate your Fish & Chips from competitors, while informing your customers and enticing them with a unique feature. However, writing incredibly long descriptions can make your menu more intimidating to look at, at a glance. The key is to write short and snappy descriptions that add as much value as possible.
Menus should be more than lists with pictures scattered throughout. With these tips in mind, you will be able to design an easy-to-read tool that communicates both what you serve, and who you are as a business. If you’re looking to print an effective menu, get started today with Aladdin Print!